Their highly technical service provides customers visiting their Fulham, London flagship store, with a one-on-one appointment with a qualified technician.
During this session, customers receive a full analysis using state-of-the-art technology to assess many areas including foot type, gait and movement using biomechanical analysis. This is so the right footwear can be selected for the customer, whatever their individual needs, from running and skiing to hiking and tennis, and even bespoke everyday shoe insoles.
Not your every day high street store
Profeet are very different to just your usual high street footwear retailer. Our challenge was to create a branding design that clearly conveyed their technical service, different products and the benefits – and then translate this across multiple channels.
What we did
We developed a visually led campaign which clearly communicated the Profeet 3 step process of 1. Analysis 2. Insoles and 3. Footwear.
External window signage focussed on large imagery to grab passing attention and highlight the ‘Profeet Fit Process’. With diagrams to highlight the different areas of customisation.
In-store display signage identified product types, whilst still also reinforcing the 3-step process.
This brand story was further integrated across all aspects of the business including:
- brochures
- stationery and receipts
- leaflets and vouchers
- packaging and bags
- and most importantly, the Profeet website.
The website
Profeet’s website experiences high visitor traffic and plays a key part in driving business to the Labs. It is perfectly placed to explain some of the intricacies of their service and shows the benefits via animations, illustrations and videos. Dwell time is high as is repeat business and customer loyalty. Just check out this Google reviews.
