Inca worked with The Norup Clinic team to identify USPs to differentiate them in their field. Where most clinics provide a detailed list of services and treatments, The Norup Clinic instead focus on providing personal consultations and bespoke solutions.

A significant point of difference for Dr Norup is that her treatments, using the latest state-of-the art products and technology, are tailor-made for the individual client. She uses a holistic approach with a combination of treatments and techniques, to achieve the client’s desired results.

We established this as the key strategy and then developed the website structure around this.

Consultancy work included:

• Strategy and planning
• Copywriting, taglines and CTA’s
• Art direction, design and build of the website
• An online shop featuring gift vouchers and products

An inspiring new website
The outcome was a comprehensive website featuring a completely new approach to aesthetics services. It combines factual information with sound background knowledge and experience, and proven results illustrated with genuine photographs. Visitors are invited to submit verified reviews via 3rd party Phorest – the online booking system utilised in the clinic – these are undoctored and provide real evidence for future clients.

What our client said

I really enjoyed the process of working with Inca, formulating a plan for the new website and developing ideas. They have succeeded in bringing my aspirations and concepts to life – it has been a very collaborative and rewarding experience. I am absolutely thrilled with the resulting website, I think it gives us credibility and has raised our profile to both the clinical and professional level that I wanted to achieve. Bravo!

Dr Mette Norup, The Norup Clinic