How Blogging Can Help Your Business

Many business owners are reluctant to have a blog on their website. This is understandable as many simply don’t have the time or skills to regularly create high-quality content. That’s where Inca can help.</p

A regularly updated blog can make a huge difference in terms of search visibility, leads, and sales.
Still on the fence about blogging for your business?
Here are some of the most important benefits of having a blog for your business:

1. Boost Search Engine Optimisation
   By blogging consistently, you give Google and other search engines new content to index, this improves organic search visibility and increases website traffic.
2. Personalises and promotes your brand
   Your blog posts give you a unique opportunity to share about your industry and what you are interested and passionate about this gives you personality, which in turn increases your brand’s trust and likability.
3. Develop Relationships with Potential New, and Existing Customers
   Blogging allows you to connect with your site visitors. It signals to visitors that you’re open to comments, feedback and even criticisms again increasing your brand’s trust and likability.
4. Builds authority in your industry
   A blog is a good way of establishing your business as experts in your field. If you are showing up more on search engine searches your customers will associate you with your industry.
5. Improves conversion rates
   An active blog sends a signal that your business is active, relevant and well maintained. A blog with high-quality content also helps build brand loyalty, further increasing your conversion rates.

We work with our clients to make blog content generation as easy and stress-free as possible.
You can simply provide us with a rough draft or notes which we will write up, enhance and refine to a full news post. We can also find relevant images to add colour and interest. Some of our clients choose to send us finished blog articles and case studies which we format and publish for them. Here’s a couple of examples:

aclengineering.co.uk

profeet.co.uk

We can also turn your blog posts into social media posts and newsletters to get maximum exposure for your content.

If you’d like to talk to us about any of your blog, news feed or social media needs…